Deliver a customer-centric value proposition that explains how your brand helps buyers make money, save money, mitigate risk, or improve their customer experience.
Remove the demand generation guesswork by aligning messaging and touch points to buyer journeys.
Focus on the right leads by applying lead scoring to qualify sales-ready leads for follow-up and closure.
Ensure that your marketing and sales enablement content helps buyers visualize your solution and the benefits for each stakeholder.
Buyer personas, buyer journeys, point-of-view, and message platform.
Implementation, training, lead scoring, and campaign management of Marketo, Eloqua, Act-On, HubSpot, and Pardot.
Strategy, persona mapping, curation, design, production, distribution, syndication, and measurement.
Strategy, website design, PPC, SEO, contributed articles, blogging, and email campaigns.
Strategy, scoring, track development, and metrics to build trust and convert trust into sales.
Planning, execution and measurement of: webinars, conferences, trade shows, briefings, and VIP hospitality.
Avoid fragmented lead generation efforts. Learn to create and end-to-end process that delivers results.
Learn how to build a credible lead scoring model that both sales and marketing will adopt, in 5 easy steps.