A successful lead nurturing program is part art and part science. BlueBird Strategies will strategically design and implement a program from end to end, based on your company’s marketing goals and objectives. We will utilize the appropriate resources to leverage the program, execute the program, and report on the program. We understand that content is king – So let us help you develop a program that will grow your not-ready leads into informed buyers.
The process begins by identifying which unique programs will benefit your company and match the status of your database. We map each program to your individual buying cycle in order to be realistic and touch your contacts with the right content, at the right time. Once the nurture is designed, our expert production team builds it out and makes sure it runs smoothly. We also provide reports with important statistics to evaluate each program’s responsiveness.
There are many different types of nurture programs: