Marketo Training

Have you recently purchased a Marketo instance for your company? Do you and your team want to learn the ins and outs of Marketo? BlueBird is here to help share our expertise as Marketo Ninjas!

The Marketo Ninja Training Programs consist of both on-site (at your facilities) and virtual training that will be customized to fit your needs.

What we offer:

One-Day Blitz

Choose two or three Marketo topics that are challenging your team and we’ll design an in-depth, one-day training session held at your facilities to get you up to speed! 9:00 a.m. – 5:00 p.m.

1-3 students $5,500

4-9 students $7,000

10+ students call +1.415.484.2150 for pricing

Two-Day “Soup to Nuts”

Learn all Marketo’s rich features (Lead Database, Design Studio, Marketing Activities, Analytics) with lots of hands-on exercises customized to address your organization’s needs. You’ll come away with a strong working knowledge of Marketo, ready to build your marketing programs. 9:00 a.m – 5:00 p.m. each day.

1-3 students $8,000

4-9 students $10,000

10+ students call +1.415.484.2150 for pricing

Half-Day Ninja Training

For the Marketo power-users in your organization. Add a half-day of intense training to take a deep dive into advanced topics of your choosing:

• Landing page test groups
• Email A/B split testing
• Segmentation and segments
• Taxonomy best practices
• Integrating Marketo with a third-party Event Partner
• Customizing reports
• Marketo Events iPad App
• Progressive profiling
• Marketo’s new social media elements

Available as an add-on to the Blitz and Soup to Nuts packages, not as a stand-alone.

Any number of students $2,500 flat fee

Follow Up Training “By the Bucket”

You’re on your own now, but you may still need some one-on-one training or support as your Marketo skill level advances. We’ve got you covered…purchase virtual training hours “by the bucket” which you can use on-demand when YOU need it. You’ll have access to the same trainer you met during the on-site training.

15 hours $2,625 ($175/hour)

30 hours $5,010 ($167/hour)

50 hours $7,500 ($150/hour)

 

Hours to be used up within 3 months of contract signing.

Soup to Nuts Packages: 12 Hours

One hour of consultation with the trainer to determine your team’s Marketo needs, followed by four consecutive, 2.5-hour sessions offered Monday to Thursday in your time zone, with a final call to wrap up loose ends. Customized hands-on exercises will cover the Lead Database, the Design Studio, Marketing Activities, and Analytics. Your team will come away with a solid working knowledge of these core Marketo features.

Soup to Nuts Package Pricing

1 – 9 students $4,000

10 students – call +1.415.484.2150 for pricing

Soup to Nuts Business Hours Package

Conducted Monday to Thursday, during your organization’s regular business hours, in your time zone.

Soup to Nuts Early Bird Package

For the early birds in your organization…same training as the Business Hours Package, but conducted early morning Monday to Thursday in your time zone. Get into the office early or log in from home with your first cup of coffee.

Soup to Nuts Nightowl Package

For the nightowls and insomniacs…same training as the Business Hours Package, but conducted late evening or in the wee hours Monday to Thursday in your time zone. Enjoy the comforts of home while you learn Marketo!

Ninja Packages: 10 Hours Per Topic

Intensive training for the Marketo power-users in your organization. Take a deep-dive into specific topics that will elevate your Marketo skills to the next level.

Week I: 1-hour call with the trainer to determine your particular training needs

Week II: 4-hour session

Week III: 4-hour session

Week IV: 1-hour call with the trainer to wrap up loose ends

You can elect to train via advanced, highly customized hands-on exercises with take-away assignments or you may choose to build out your live marketing programs under the guidance of our Marketo expert. Pre-requisite: completion of Marketo’s free online Foundation Build Workshop.

Ninja Package Pricing

$3,000 per topic, maximum three students

Topics:

Ninja Design Studio

• Building email and landing page templates
• Dynamic content
• Snippets
• Landing page test groups
• Email A/B split tests
• Social media elements

Ninja Marketing Activities: Webinar Programs

• Building a Webinar program end-to-end in Marketo
• Building a Webinar program integrated with your Event Partner

Ninja Marketing Activities: Lead Nurture Programs

• Building a lead nurture program

Ninja Marketing Activities: Lead Scoring Programs

• Building lead scoring programs

Ninja Marketing Activities: Lead Management Processes

• Best practices for building lead management processes

Ninja Analytics + Leads Database

• Customizing Marketo’s out-of-the-box reports
• Managing your system smart lists
• Data normalization strategies and techniques

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